Customer retention is one of the most important parts of building a successful business.

It's 50 percent easier to sell to existing customers than it is to attract new ones. That's why you need to take care of your customer base. One of the best ways to do that is to provide them with customized gifts.

Two of our most popular types of lapel pins are made using modern versions of an ancient technique known as cloisonné. The general idea behind cloisonné is to use ridges on the surface of a metallic object to separate and hold applications of colored enamel that will be cured and finished as desired.

Cooperation and reciprocity are evolutionarily hard-wired into human beings. These values allowed us as early humans to thrive in our harsh surroundings.

We’re going to go over what exactly the reciprocity principle is, and how you can use it to retain and impress customers.

Goooaallllll! Sorry. We can hardly contain our excitement. The word is you have a children’s sporting event coming up soon.

Children are straightforward and easy to please, in theory. They want to run around, have fun and be bribed with prizes and sweets.

Read on for easy, step-by-step instructions to help you create personalised badges for your next kid’s sporting event.

Right now, 7 in 10 marketers use promotional merchandise for brand promotion. Surprised? Even in the digital age, tangible goods are still a great way to promote your brand.

Read on for five reasons why promotional merchandise is exactly the thing you need!

Preparing to host an event at your office or launch a new product? If so, you need the best promotional items ideas in order to truly make the most of these initiatives.

Promotional items help you create memorable experiences for customers. In fact, the best ones continue to create special moments long after you’ve given someone their new promotional item.

Here are five ideas to consider using for your next marketing campaign or event.

You can tell a lot about a person by the kind of keychains that they carry. When you offer these trinkets at your event it’s 89% more likely that they will remember you.

Here are a few more reasons why you should consider handing them out at your next big event.

It’s not always easy to find an unique way to leave a lasting impression on customers. Providing them with custom badges can do just that.

Promotional products have been used as advertisement products for decades. You should take advantage of badges to promote your company.