Branding method explained
All of our button badges are printed in full colour digital print. You are able to have photographic images, gradients and unlimited colours printed onto the badge. We then seal them with clear lacquer finish which prevents print from scratching or rubbing off, prior to wrapping the edges and fitting of a safety pin.
Standard sizes are 25mm, 35mm and 50mm. However we have other sizes available on request and if you have a specific requirement we can produce this as we are the direct manufacturer of these button badges.
Metal colours and finishes available
Here's some great uses for promotional button badges
There are a few qualities all successful promotional giveaways have in common. The products chosen need to be inexpensive to produce on a large scale, easy to customise, and highly visible after they have been distributed. There are few products that meet all of these specifications perfectly. Printed button badges are one of them.
What is a Button Badge?
Button badges have an illustrious history as effective tools for political promotions dating all the way back to 1896 when the first patent for an item called a "pin back badge" was filed. Buttons utilizing different styles of clasp had been in common use for as long as 200 years before the creation of this precursor to the modern button badge, but the registration of this patent constituted the beginning of the familiar modern button badges seen today.
Traditionally, button badges were made of pressed steel. The desired design would then be printed and applied to the steel backing with a thin layer of clear adhesive. Cellophane used to be one of the most popular choices. The celebrated United States President Abraham Lincoln was the first politician to distribute button badges with his photographic image printed on them to his supporters. At the time, this revolutionary technology was still quite expensive, so he could only afford to give them to his high-level backers. Today, button badges can be made using a wide variety of materials and, as a result, are economically practical for a much wider variety of customers.
How Are They Made?
Today's button badges are usually made of tin and paper. The design can be printed in full colour on ordinary paper, then that paper can be affixed to the tin back and covered in transparent polyurethane film, which has supplanted cellophane as the most popular covering for promotional badges. Some styles require direct printing instead, but this technique is generally only used when the design is quite simple and uses only a single colour. In some instances, plastic injection moulding can also be used quite effectively. Keep in mind that these alternative techniques do not produce the same kind of long-lasting and refined results as traditional printing.
Uses for Printed Badges
Promotional tin badges can be used with great success in a variety of marketing scenarios. It's hard to beat button badges as an inexpensive to produce, yet highly visible, reward for becoming a member of a social club, sponsoring an organisation, or attending an event. Visibility is key, so make sure to use bright colors when choosing a design, and consider using simple and easy-to-read fonts for any logos. After all, the simpler the design is, the easier it will be for passers-by to decipher any words or images from a distance.
One effective way to use button badges is to give them away as a "thank you" gift to new clients or customers. Another popular contemporary use for promotional badges is as a door gift for fundraisers. Not only does this gesture provide the valued customer, client, or donor with an attractive memento of the event, but it also increases company or brand recognition throughout the community. It's best not to cut corners when creating this kind of giveaway product. Most companies and organizations opt for full-color designs for badge being given away as part of welcome packages or door gifts.
Some companies find that button badges make an excellent product launch teaser. For example, many retailers create inexpensive button badges for their salespeople to wear indicating a new product is about to be launched or that a sale is coming up. These badges then prompt conversations with customers, which serves to build an awareness of upcoming events among shoppers in a more direct and impactful way than commercials or flyers alone.
Tips for Designing an Effective Promotional Button Badge
Creating an interesting design is essential since the idea is to get people to actually wear the pins in prominent places. This sometimes requires giving some thought to target audiences. For instance, if the product being promoted is for children or young adults, bright colors and cartoons might be most effective. If the company produces outdoor gear, consider using a green background. Button badges advertising products or services to young women may want to carefully choose their colours to be more appealing to their target audience. Ultimately, though, there are few limits as to what can be printed on a button badge.